Stronger RFP Responses to Earn Your Way to More Shortlists
Make your value impossible for evaluation committees to overlook — and start winning the business you deserve.
The Opportunity
Every RFP response represents years of relationship-building and millions of dollars in potential revenue. Yet most Group Benefit, Group Retirement and HR Organizations still respond to proposals reactively, treating each one as a one-off writing exercise rather than a strategic, repeatable capability.
Each lost opportunity costs more than the deal itself. It costs thousands of internal hours spent producing a response that doesn't have a real chance of winning.
More disciplined, higher-quality RFP responses are a lever fully within your control and one of the few that delivers results within a single sales cycle.
Hurdle1 brings an institutional perspective earned as an RFP consultant, leader and innovator. We've supported hundreds of proposals in a highly complex, regulated industry.
We understand how Canadian Group Benefit, Group Retirement and HR Organizations actually get evaluated by committees who see dozens of submissions across multiple procurement cycles every year.
The Hurdle1 RFP Success Methodology
Hurdle1 leverages a proprietary framework that helps elevate your organization's RFP capability across six domains:
Bidding strategy
Do you pursue RFPs selectively, based on evidence of where you actually win, or respond to everything that lands on your desk?
Opportunity planning
Is the groundwork done before the RFP even arrives — understanding the buyer's unstated needs, the competitive field, and the incumbent's vulnerabilities?
Team, culture and governance
Is your RFP function properly resourced, positioned, and clear on roles and accountability?
Case-level process
Does each individual proposal follow a disciplined planning, drafting, review and approval process?
Submission quality
Would your final proposal hold up as compelling and credible in front of a sophisticated evaluation committee, procurement office or consulting firm?
Post-submission learning
Do you systematically capture win/loss insight and use it to compound your advantage across procurement cycles?
Ways To Get Started
Diagnostic and Roadmap
Diagnostic and Roadmap
Diagnostic and Roadmap
Hurdle1's diagnostic delivers prioritized recommendations and a phased improvement roadmap — including quick wins you can action right away
Content Modernization
Diagnostic and Roadmap
Diagnostic and Roadmap
Hurdle1 can identify your unique differentiators and transform your response content to make your value unmistakable
RFP Process Transformation
RFP Process Transformation
RFP Process Transformation
Hurdle1 can streamline the RFP workflow to reduce drag on your organization, smooth processes and improve turnaround
High-stakes RFP Support
RFP Process Transformation
RFP Process Transformation
If you have a must-win case, Hurdle1 can provider direct strategic guidance on opportunities as they arise