Group Benefit, Retirement & HR Marketing That Wins
Expert B2B marketing that drives your business forward.
What we do
Transform Your Business with 10Marketing Consulting
For group benefits, group retirement, and HR organizations, our work spans the full marketing function.
We build B2B marketing strategy from the ground up, guide product go-to-market and launch, and bring fractional CMO or interim marketing leadership to organizations that need senior expertise without a full-time hire.
When something isn't working, marketing audits pinpoint why — and function transformation work rebuilds the talent, technology, and processes behind it.
From single projects to ongoing leadership, we bring the experience of a full marketing department to organizations that need one.
Specialized B2B Marketing Services
Hurdle1 RFP Success: Win more clients, boost revenue and grow your market share
Every RFP represents years of relationship-building and millions in potential revenue — yet most organizations respond reactively, and it's costing them.
Hurdle1 helps you deliver stronger, more compelling RFP responses that rise to the top and get you to shortlist. Backed by deep expertise with hundreds of proposals, we help you make your value unmistakable to evaluation committees, so you stop losing winnable business to competitors who simply position better.
Pitch2Win: Shortlist Performance Model
The win isn't the slides — it's the shortlist.
Once you've earned a spot, the sale often comes down to a single presentation, and the organizations that win consistently aren't just better at selling, they're better prepared.
Pitch2Win strengthens every part of that moment: strategy, story, team preparation, and the follow-through that happens after the shortlist is complete. It's built to close the gap between "we made the shortlist" and "we won it."
What 10Marketing stands for
Our Mission
Client Satisfaction
Client Satisfaction
The name 10Marketing Consulting is a nod to the unique B2B sales and service journey. The needs of every stakeholder in a buying group - averaging 10 people - need to be considered and met.
10Marketing exists to help organizations achieve their vision and reach their goals with innovative and future-ready B2B marketing strategies.
Client Satisfaction
Client Satisfaction
Client Satisfaction
10Marketing strives for 10/10 client satisfaction. Nothing less.
When you entrust us to help progress your business priorities, we'll seek to understand, partner closely and commit fully.
Commitment
Client Satisfaction
Commitment
Clients will receive 110% effort when they choose 10Marketing as their B2B marketing consultant.
Our collaborative approach can help your organization hone in on marketing opportunities to best serve your business strategy and priorities.
How we work
The Marketing Leadership Network is an exclusive group of seasoned marketing leaders, each with unique skills and deep experience, who have joined forces to best serve our clients.
We draw upon each others’ skills and talents to solve our clients’ business challenges and maximize opportunities.
Though your engagement will be with 10Marketing Consulting, you’ll benefit from the sage wisdom of others in the network.
10Marketing has assembled a diverse team of talented specialists, spanning every specific marketing skill needed to execute your strategy and achieve your vision.
You can work directly with members of the 10Marketing agency, or we can manage the agency team members on your behalf to ensure flawless delivery.
Agency skills span the breadth of:
· Research and analysis
· Brand
· Customer and employee experience design
· Public relations and issue management
· Content strategy, development and deployment
· Social media
· Digital marketing
· Campaign activation
· Campaign data file cleanse and preparation
· Pitch and proposal support
· Communications
· Creative design
· Video
· Event marketing
"In short order, Nancy proved to be a most trusted partner, who was instrumental in helping our agency navigate a complex business environment to deliver an effective brand strategy for our client. She is insightful, collaborative and highly capable and I'd be thrilled to partner with her again."
Keith Barry, Vice-President of Strategy, LG2
"Nancy approaches each business challenge with a strategic marketing mindset and consistently delivers results according to plan.”
Sue MacDonald, Chief Executive Officer, Parity Capital
"Nancy brings Sales and Marketing together and fosters collaboration. Her client-facing experience and product development background make her a marketer who truly understands the business. Additionally she leverages technology to make marketing efforts stand out in our ever changing world."
Robert Tellier, Chief Revenue Officer, Canada's Forest Trust