Group Benefit, Retirement & HR Marketing That Wins
Expert B2B marketing that drives your business forward.
You know the tension: you're not on the shortlists you should be on. Your RFP responses read like everyone else's. Your marketing activity doesn't translate into relationships that actually drive business.
We know the industry
Our team built careers inside major Canadian insurers before founding 10Marketing. We understand how group benefits, group retirement and HR organizations get chosen, and what it takes to be remembered when it counts.
We scale with you
Whether it's a single project or an ongoing partnership, we bring the range of a full marketing department to the table. From fractional CMO to RFP execution, our engagement grows with your ambition.
We solve what matters
We work with business leaders to solve the marketing challenges that matter most — from strategy and go-to-market, to brand and internal function improvements. We focus on the work that moves the needle.
Marketing Strategy
10Marketing brings twenty years of experience working alongside Canada's leading insurers — asking the right questions to uncover how Group Benefit, Group Retirement and HR Organizations actually buy, sell, and grow. Those insights drive every strategy we bring to your marketing.
Fractional CMO / Interim Leadership
Senior marketing expertise without a full-time hire. From single projects to ongoing leadership, we bring the experience of a full marketing department to organizations that need one.
Marketing Audits & Function Transformation
When something isn't working, audits pinpoint why — and transformation work rebuilds the talent, technology, and processes behind it.
Specialized B2B Marketing Services
Win more clients, boost revenue and grow your market share. Every RFP represents years of relationship-building and millions in potential revenue — Hurdle1 helps you deliver stronger, more compelling RFP responses that rise to the top.
Learn more →
The win isn't the slides — it's the shortlist. Pitch2Win strengthens every part of that moment: strategy, story, team preparation, and the follow-through that happens after the shortlist is complete.
Learn more →Our Mission
The name 10Marketing Consulting is a nod to the unique B2B sales and service journey. The needs of every stakeholder in a buying group — averaging 10 people — need to be considered and met. 10Marketing exists to help organizations achieve their vision and reach their goals with innovative and future-ready B2B marketing strategies.
Client Satisfaction
10Marketing strives for 10/10 client satisfaction. Nothing less. When you entrust us to help progress your business priorities, we'll seek to understand, partner closely and commit fully.
Commitment
Clients will receive 110% effort when they choose 10Marketing as their B2B marketing partner. Our collaborative approach helps your organization hone in on marketing opportunities to best serve your business strategy and priorities.
Nancy Campbell
Nancy Campbell founded 10Marketing Consulting to help Group Benefit, Group Retirement and HR organizations realize their business ambitions through integrated B2B marketing strategies.
Nancy's unique background, having spent her career as a product developer, communication consultant, and B2B marketing leader, makes her an ideal business and marketing partner. She understands and appreciates the distinctive sales and service journey B2B organizations face, and the perseverance and patience needed to build trust with prospective clients.
She applies a multi-faceted approach to solving business challenges and helping organizations stand out in a highly competitive marketplace.
How We Work
Understand your situation
We start by listening. Every engagement begins with a structured discovery — your competitive position, your marketing function, your sales cycle, and where the gaps are. We ask the questions your internal team may not.
Build the right strategy
We develop a marketing strategy that fits your organization — not a generic framework. Whether that means a go-to-market plan, an RFP response system, or a fractional CMO mandate, the work is tailored to your priorities.
Deliver with your team
Strategy without execution is just a document. We work alongside your team — or lead the work ourselves through the Marketing Leadership Network and our agency specialists — to ensure the strategy lands as flawless execution.
Who delivers the work
An exclusive group of seasoned marketing leaders — each with unique skills and deep experience — who collaborate to serve our clients. Your engagement is with 10Marketing, but you benefit from the collective wisdom of the network.
.png)
A diverse team of specialists spanning every marketing discipline — from brand and content to digital, creative, and event marketing. Work directly with agency members, or let us manage delivery on your behalf.
In their words
What clients and collaborators say about working with 10Marketing.
Nancy brought a level of strategic marketing perspective that challenged and strengthened our thinking from day one. She has an exceptional ability to balance the big-picture strategy with the details that ultimately determine success. She asked thoughtful questions, brought fresh insights drawn from years of experience, and consistently approached every project with the highest-quality outcome in mind. Nancy quickly became a trusted advisor and collaborative partner, and I wouldn't hesitate to recommend her to organizations looking for senior marketing leadership that delivers both strategic direction and practical execution.
Sue Tardi
President, Leaps&Bounds Consulting
In short order, Nancy proved to be a most trusted partner, who was instrumental in helping our agency navigate a complex business environment to deliver an effective brand strategy for our client. She is insightful, collaborative and highly capable.
Keith Barry
Vice-President of Strategy
LG2Nancy approaches each business challenge with a strategic marketing mindset and consistently delivers results according to plan.
Sue MacDonald
Chief Executive Officer
Parity CapitalNancy brings Sales and Marketing together and fosters collaboration. Her client-facing experience and product development background make her a marketer who truly understands the business.
Robert Tellier
Chief Revenue Officer
Canada's Forest TrustBook an initial conversation
Ready to elevate your marketing? Reach out and let's explore how 10Marketing Consulting can help your organization win.
[email protected]